Manchester’s businesses hit by the pandemic can win a free rebrand from Mercedes’ brand specialist

Leading brand consultancy, Stand Out – which works with esteemed brands including Mercedes-Benz and Mars – is giving businesses in Manchester the chance to win a free rebrand to help them survive and strengthen in the pandemic.

Covid-19 has had a crippling effect on many of the UK’s businesses, with research from King’s Business School – released at the end of October – warning that many of the UK’s 5.86 million small and medium-sized enterprises are in a “precarious position”. Without targeted support, a staggering 16.6 million jobs could be under threat.

As England enters a four-week lockdown – from 5 November until Wednesday 2 December – businesses large and small will once again be buckling up to weather the latest storm.

George James Deeb, CEO of Stand Out – who has, among other projects, helped Mercedes with the naming and strategy of a new product – is determined to play his part in helping Manchester’s at-risk businesses to make it through this turbulent time and put themselves in a stronger position to succeed moving forward.

“Just when you think businesses are starting to get back on their feet, 2020 strikes again,” he says. “Once again, it’s time for the business community – and the country as a whole – to club together and help each other as much as we can. With this rebrand, I hope to be a part of the solution and change the outlook for one of Manchester’s struggling businesses. I really do believe that all of these small acts can add up and make a big difference to people’s businesses and lives.” 

The rebrand will be bespoke to the company – ranging from a complete brand overhaul to a minor adjustment of their brand voice to fit the current landscape and/or changed audience. Other possibilities are a slight tweaking of the brand messaging to reflect a new method of operation or a minimal alteration to the company’s brand logo, such as a new strapline/caption to capture a revised offer. 

George and his team will use their many years of working with some of the world’s best-known brands to make sure that the rebrand is the right fit for the business, its situation, and goals, to survive now and thrive in the future.

To put your business forward for a rebrand from Stand Out, visit: www.standout.studio/rebrand-competition